Germany

    "High handsome rich"

    Eastern

    "Stinking Li brother"

    ¡ö a workshop how economies through trade organizations polymerization industrial power?

    ¡ö a high level of functioning market capitalization was born in the eastern town why?

    ¡ö a high-level Sino-German cooperation in underdeveloped areas settled in Guangdong Why?

    Jieyang metals companies tangled story of survival is the portrayal of traditional industries in Guangdong: of suffering and difficult quest. But now, Jieyang group "soil boss" is trying to create a an "Advanced" and "International Van child" path.

    "A Jieyang produced only sell 2 yuan nail clippers, but the same nail clippers, produced in Germany will be able to sell € 20 ......" This is the latest in Jieyang city departments most popular story, this metal production began in the Ming's eastern town, finally want to understand how the tradition of 400 years to achieve unprecedented innovation.

    The end of February, Governor Zhu Xiaodan visit Jieyang, former chairman of the Social Democratic Party of Germany, RSBK Rudolf Scharping strategic consulting exchange limited liability company president Rudolf Scharping consensus in the German metal Jieyang build eco-city. Local believe that this step will make Jieyang metal products from 2 yuan to 20 euros "upgrade" an important step.

    This is about 100 times to erase the spread, the task is not simple. Jieyang metals industry has experienced long-term pain and tangled, and finally stuck his prototype. Behind this is the eastern Northwest condensation underdeveloped regions how to achieve extraordinary development of new ideas. In the provincial party secretary Hu Chunhua's "eastern Northwest Territories to accelerate the development of the adjustment of economic structure," the request, the reporter found, Jieyang City, Guangdong developed market economy with higher-level operation of the market conceived approach to transformation and upgrading of traditional industries for the swimmer, is a unique eastern Northwest fetal underdeveloped areas unconventional mode of development.

    Nanfang Daily reporter Deng Shengyao

    Xiesi Jia from the bottom of Jieyang, Guangzhou

    German came

    April 27, Rudolf Scharping see Jieyang city leaders, the use of just learned Mandarin hello, "From now on I want to learn the Mandarin." In fact, from the end of February to reach a consensus to now, Funchal calm his company already has three dial troops came Jieyang.

    April 10, the German ruling CDU members of the Bureau, the Alliance Party caucus in the Bundestag foreign policy spokesman Philip Meese Rumsfeld and the German Association of Family Enterprise Jieyang City in Beijing for talks; 10 days, Hesse, Germany SPD parliamentary group chairman and chairman of the state ruler Bell and his party in Shanghai and Jieyang Municipal Government signed a cooperation framework agreement, and then went to inspect Jieyang docking; tomorrow, Philip Meese Rumsfeld would rate mortgages went to the German Association of the family business, deeply involved in the build German metal eco-city ......

    German Why go there? German to this really going to do? This less known in the world of the small city, why suddenly had "International Fan children"?

    All this stems from an organization called the Federation of metals companies.

    June 2012, Jieyang City Metal Business Association was established. The metallic material by the Association of Jieyang, Jieyang City Hardware Association, Jieyang City Stainless Steel Products Association, Jieyang City Association of Iron and Steel Industry Association, 4 700 enterprises consisting of the first organizations to become Guangdong Industry Alliance forms of organization. Then, the industry alliance out of control, from the members of the loose cooperation to financial risk-sharing, raising 1 billion yuan fund industry, the establishment of wholly owned operating items ...... pieces of things in the country almost hard to find a precedent.

    "Inspired by a survey, Jieyang City, Jieyang City leaders to listen to us about the plight of the metal industry after the proposal, since the individual power is not enough, why not consider setting up a coalition hold together for warmth?" Federation Wuke Dong recalled the establishment of the situation, is still felt excited.

    Thinking straightened out

    Establishment of industry alliances can be formed covering the whole industry chain downstream, unified power industry Jieyang metal polish brand. More importantly, in Jieyang metal industry, "I saw the stars but not the moon," the industry pattern, the coalition will undoubtedly make the industry more cohesion and influence, from a business perspective, but also easy to seek government support.

    Lin Chung-wei metal business fortune in Jieyang, but in the industrial scale, he put more on the factory Foshan, Dongguan. "Jieyang technology can not keep up, do not have the environment to support a higher level of product." Bottlenecks in the metal industry, some Jieyang boss chose to leave; Some bosses because they feel desperate to see the dawn, with the accumulation of capital investment in other industries; There are some bosses in the state regardless of whether they feel like this life make enough money.

    After the financial crisis, the metal industry, domestic and foreign market conditions are poor, lack of demand, the market faces the risk of excessive competition. Low additional issues highlighted Jieyang metal industry overall weak anti-risk capability, the industry suffered a huge blow to the golden age of the retired.

    Jieyang metals industry is a typical "three high and one low" industries. Serious environmental pollution became prominent issues, such as electroplating, metal products is an important part of the production, but because of its serious pollution, "crime", shunned in many parts of the Pearl River Delta region has been clearly included in the electroplating enterprises out of sequence.

    But the other side, the metal industry is the pillar industry of Jieyang, in 2012 the city's more than 2,000 metal production enterprises to create more than 580 billion yuan output value. Huge metal industry makes Jieyang become an important production base metals industry.

    Metals industry embarrassment, to "homes"? But how can not just give up the economic pillar, or to "stay"? The problem for entrepreneurs tangled, so the government is also entangled.

    In this regard, metals companies have their own ideas, "this industry is the basis for industrial production sectors, with the basic necessities of life, like any time of need." They believe that any industry has its flaws, but you can find a way to make up for deficiencies. "Jieyang metals industry is no problem, but a problem with the previous method."

    Thus, government departments and the metal industry entrepreneurs together, over 50 discussion sessions will finally straighten out the idea of ​​the metal industry.

    "You can not abandon it, and went to transform it." After much research and feasibility studies, which became Jieyang attitude towards the metal industry.

    Found a way out

    "To solve these problems, the best way is to build industrial park focused introduce advanced technology to enhance the industry level, but we must first solve the issue of money!" Jieyang Municipal Environmental Protection Bureau Fu-friendly recalled that in previous years has been planning to build Jieyang electroplating industry park, but has been difficult to make progress, the problem lies in the land and funding.

    In Wuke Dong opinion, through the Business Association investment, not only to resolve the existence of a separate corporate investment risk issues, and because the nature of the public service union, more from the point of view of public enterprises in the park to consider, rather than simply the pursuit of economic interests.

    According to Fu-friendly calculations, if electroplating industrial park production, electroplating link a light day, can reduce 10,000 tons of wastewater pollution, which can achieve 60% recycling and waste for recycling.

    So, how to raise money to become a pondering things. Subsequently there has never been a precedent in Guangdong appears again - Federation hired a CITIC Securities, Beijing is a little all policies, Beijing Dacheng Law Firm as a consultant unit, through legal procedures, on September 27 last year raised self establishment of China (Jieyang) Metal Industry Investment Fund, from each of the member companies in financing 1 billion yuan.

    Industry funds such "foreign stuff" For the past only know buried "Batch materials shipped" Jieyang bosses, listening have not heard, but now they have become manipulators everyone can use it. "We are industry human stem industry thing "for a half day.

    Beijing is a little are making a responsible person lamented: "This high level of market operation and capital operation often appears only in the form of first-tier cities, did not think it can be made in Jieyang."

    1000 years ago, Florence, Italy, large and small industrial lines will co-ordinate the economic development of Florence, benefit from this, a small cottage can be gathered into a "big industry" forces, and on this basis and on the origin of the modern commercial banking, important in the history of human civilization sum.

    After 1000, with a small workshop in the same production characteristics of Guangdong Jieyang, a group of industry organizations began to build a new model, tried to organize forces to build a new pattern of development of the industry, as a regional economic development by leveraging - their behavior, perhaps in the unconscious to create new history.

    Diligent student

    Sun Genghao famous line of tape company, the production of "Yung Shen brand tape" is a famous brand in Guangdong, however, compared to Germany, the United States well-known brands, Yung Shen brand tape price just their 1/10. Sungeng Hao told reporters, a simple technique can make a tape worth rose 10-fold, but the cost is doubled up. Sun Genghao not thought to make their tape worth double, but all along, he could not find a technology talent.

    "That is why we would like to study in Germany causes. Equally the metal industry, the German will be able to make high value-added industry, but in our industry has become a symbol of backwardness." Wuke Dong said.

    Jieyang initial intention is planning to build a metal ecological park, but with the German approached successfully, metal eco-park concept evolved into metal eco-city, including the financial platform, human resources platform, trading platform six major platforms metal city in the operational, Jieyang city will be formed as a leader of a large metallic metal industry development pattern, is expected to create over one hundred billion yuan annual output value.

    After a dominant industrial restructuring and upgrading, both to preserve the traditional pillar industries and economic support, but also opened up a new space for development, creating a new regional economic growth point. Jieyang entrepreneur went ahead.

    Last November, the mayor personally led Jieyang entrepreneurs in Germany and in Germany, the European Union set up offices in the metal business. In mid-April this year, the Federation organized entrepreneur's trip to Germany. Entrepreneurs come back after they have lamented the impact and a great inspiration.

    In Germany a few days, more than 50-year-old Lin Chung-wei even daily diary, over 10 days, the diary wrote a full 26. He wrote in his diary dismounted roadside stainless steel trash can, hotel room door hinge, bathroom glass clamp. In Hesse union once visited, he even painted in the diary of that unique conference table structure diagrams and assembly diagram.

    Responsible for communicating with the German Federation Shen Jie sigh, "Although Jieyang is less developed areas, but they are a very diligent student." His idea of ​​going out on Jieyang, attitudes, as well as the active cooperation between China and Germany are very surprised.

    "It's in China will be a very good demonstration"

    Exclusive interview with this newspaper Rudolf Scharping:

    Reside at the remote eastern "stinking Mikasa brother," Why can successfully hand the other side of the mainland German "high handsome rich"? Jieyang party struggling to pursue absolute only one side of the coin, Germany affection congenial to success this romance.

    Nanfang Daily: Cooperation ever heard of before Jieyang?

    Rudolf Scharping: Guangdong, before this I know, that this is China's most affluent areas, but what is absolutely no concept of Jieyang. Beijing officials said here very warm with a very passionate and ideas to help people who want to cooperate with Germany, so I have to look at it, so he came.

    Nanfang Daily: What makes you want to carry out this cooperation?

    Rudolf Scharping: First, Jieyang is a metal production has a long history of the place, has accumulated a huge metal industry, but is now experiencing a bottleneck of industrial development, the need transformation, which is well matched to the dominant industries in Germany. Secondly, from the point of view of China's modernization process, Jieyang project is also a very good project, through this project, we can help China improve production value, promotion of eco-environmental construction, modernization of Chinese industry will make a good demonstration. Again, the current economic slowdown in Europe, the German Foreign companies also hope to explore cooperation opportunities. Also, cooperation with industry associations particularly meaningful. Finally, the people here touched me.

    Nanfang Daily: China's cooperation with many countries are landing in Suzhou, Tianjin and so developed cities. Guangdong Jieyang belonging to underdeveloped areas, you do not worry about the cooperation?

    Rudolf Scharping: Nothing. Behind in Jieyang, Guangdong I see, Guangdong foundation can support the development of such cooperation, while Guangdong is also need for such cooperation.

    Nanfang Daily: Cooperation will focus on areas in which?

    Rudolf Scharping: specific cooperation programs need to continue consultations, the current one is technology, the introduction of Germany advanced technology to Jieyang come; Second, vocational and technical education, we hope to Germany's "dual system" cited here, as Metal industry cultivate excellent workers.

    Nanfang Daily: In your opinion, Jieyang To pass the Sino-German cooperation metal eco-city, to achieve a successful transition metals industry What is the key?

    Rudolf Scharping: This is not an easy thing to do, you need technology, innovation, education and other aspects of cooperation. Germany's experience shows that unilateral economic construction is feasible to rely on government or corporate, but the positioning of the two sides must distinguish. Jieyang now practice well, it led and executed by industry associations, the government made at the strategic level guidance, this is a very benign mechanism. If Jieyang success, which will be in China is a very good demonstration.

    Observer reporter

    Government turn around and let the market stem from the dry matter

    Industrial transformation is a complex systematic project, not government rallying cry, built several parks, the introduction of several techniques can be done overnight. It requires capital, land and other hardware support, but also need the quality of labor, education level, and even the level of socio-economic development and other aspects of cooperation with the software.

    Jieyang metals industry used to be small and scattered, each array, no problem, but in the past few years the market Forced mechanism, due to the transformation and upgrading of their demands so that we gathered a, one to face the problem, discuss and resolve issues methods, and even to organize in the form of "hold" to together. Finally, they concluded: Metal industrial transformation and upgrading, compared with other industries, common land in the capital, personalized in environmental protection, the key lies in talent.

    Metal ecological city its name implies, is an industry bent to remove metals industry polluting old hat. The Government is to see the needs of the industry, would come in the foreign industry associations and relevant organizations go-between to help companies find the idea of ​​pollution, path, led the introduction of the German forces advancing intensive production of high-end industries, centralized pollution control.

    Some people say, Jieyang metal industrial transformation and upgrading is a pattern, electroplating industry can become a "meat and potatoes", as well as which industry "turn", however. It was also said, Jieyang mode can not be copied, park focused on the premise that pollution must have a considerable scale industrial clusters.

    And there are numerous industrial clusters in Guangdong just looking for a way out in transition. I believe each cluster a little bit of change, a little bit of promoting savings eventually become overwhelming force.